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VIP CRM Manager at Growe, Remote (Global)

Full-Time Jobs Remote Jobs @PeterRocks International posted 3 weeks ago Email Job

Job Detail

  • Job ID 3644

Job Description

VIP CRM Manager at Growe, Remote (Global)

Growe welcomes those who are excited to:

  • Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions;
  • Prepare weekly analysis on the performance of campaigns and measure profitability;
  • Analyze player behaviors and create segmentations and offers that align with playing style;
  • Plan, execute, and optimize campaigns for player upselling, retention, and reactivation daily;
  • Collaborate with content, design and product teams to deliver engaging and relevant promotions;
  • Manage communications across email, SMS, push notifications and in-app messages;
  • Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows;
  • Understand ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate);
  • Perform A/B testing and hypothesis to drive continuous improvements in CRM performance.

We need your professional experience:

  • 3+ years of experience in a CRM within the iGaming industry;
  • Experience managing VIP segments and executing high-value retention strategies;
  • Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals;
  • Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;
  • A good understanding of player behavior is a strong advantage;
  • Provide support to the Junior CRM Manager.

We appreciate if you have those personal features:

  • Organizational skills;
  • Attention to detail;
  • Openness to communication and the ability to improve processes through collaboration with different teams.

We are seeking those who align with our core values:

  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

Required skills

content strategy crm manager customer relations customer service

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